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Senior Product Designer (B2B)

  • Permanent
  • Full time
  • €50,000 - €60,000
  • Hybrid (Barcelona, Barcelona, Spain)
  • Product

💼 About Valeria
Valeria is building the future of HR and payroll in Spain. We're an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works—moving from manual, error-prone processes to intelligent automation.
We're a fast-growing startup backed by top investors, disrupting a €5B+ industry that's still stuck in spreadsheets and legacy software.

🤝 Your Role

HR software has a UX problem. Most tools in this space are complex, outdated, and built for admins, not for the people who actually use them every day. We're fixing that. You will be defining AI-powered workflows that make payroll feel effortless.

You'll report to the CPO and work across the full product, both the core HR/payroll platform and the AI experience layer.

What you’ll do

We are looking for a Product Designer with technical skills and AI fluency to join our team.

The old way is over, but the design process isn’t. The traditional wireframe → mockup → handoff model no longer fits how great products are built today. We’re looking for someone who uses AI as a core part of their workflow, from rapid prototyping and research synthesis to design and implementation support.

Your job

  • Work closely with the CPO, engineering and AI, shipping features that are both beautifully crafted and technically robust.

  • Use AI tools (Cursor, v0, Claude Code, Codex) to design and prototype without waiting on engineering

  • Ship fast, gather feedback, and adjust

  • Shape how AI surfaces in the product: when it acts, when it asks, and when it stays out of the way

  • Share ownership of the design system together with the engineering team: challenge it, propose new components, and think actively about how design decisions can compress development cycles

  • Lead user research — interviews, usability tests, concept validation — and turn findings into sharp design decisions

  • Own the end-to-end design process from discovery to production-ready specs

  • You’re comfortable moving between Figma, Claude Code, and AI tools to turn ideas into reality, faster.

Must-have

  • 4+ years of experience in product design b2b, with a strong UX foundation (not just UI)

  • Strong technical foundation — Understand how AI systems are built well enough to design intelligently on top of them, and actively think about how design decisions impact development velocity

  • A portfolio that shows complex problem-solving — ideally in B2B, SaaS, or data-heavy products

  • Experience designing for or alongside AI features (conversational UI, copilots, agentic workflows)

  • Strong research instincts — you validate before you build

Nice-to-have

  • Background in HR tech, fintech, or other regulated/complex domains

  • Experience setting up a design system from scratch

Mindset

  • Systems thinker with a bias for action.

  • Comfortable operating in ambiguity and moving fast.

  • Highly autonomous: sees what needs to be built and makes it happen.

  • Obsesses over understanding users and developing exceptional product intuition.

  • AI-native by default: willing to challenge established processes and adopt better ways of working.

  • Clear, concise communicator in both Spanish and English.

❤️ What We Offer

  • Competitive compensation: €50.000 - €65.000 base salary + Equity

  • Free lunch when you're at the office (thanks to Nora )

  • Flexible remuneration with Coverflex

  • Flexibility: Hybrid setup (HQ in Barcelona), 60 days/year remote work from anywhere

  • Unlimited PTO — take the time you need, no counting days

  • Mission-driven work: Transform how payroll and HR are done in Spain—solve real problems for real businesses and their employees

  • Founding team impact: Join early enough to shape our GTM strategy, sales culture, and customer relationships

  • Ownership and autonomy: Direct collaboration with founders, your voice matters in pricing, positioning, and product decisions

🗣️ Our hiring process

  1. Intro call with People (30 min)

  2. Interview with the CPO (45 min)

  3. Design challenge — a real problem from our product (take-home + debrief)

  4. Founders interview (First, 20 minutes with our CTO and then, ours CEO & COO will join the conversation)

  5. Offer

🚀 Why Join Valeria Now?

  • Timing: We're past the "idea stage" with real customers and revenue, but early enough that you'll define how we scale

  • Market opportunity: €5B+ market in Spain, every company with employees needs payroll, and current solutions are outdated and painful

  • Product-market fit: We're solving a painful, expensive problem with a product customers actually love

  • Career growth: Be a critical product hire, build the playbook, and grow into a leadership role as we scale the team

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